ROAS Calculator (Return on Ad Spend)
Measure the revenue generated for every single rupee spent on digital ads.
Formula: ROAS = Revenue from Ads / Ad Spend (e.g. 4.0x or 400%)
Calculator Inputs
Live SyncROAS Benchmark:
A high ROAS does not always mean high profit if your product margin is thin. Always compare your actual ROAS against your Break-Even ROAS.
Calculated ROASVerified Formula
0x
return on advertising spend
Calculation Breakdown
Ad Capital Spent--
Attributed Sales Generated--
Gross Profit from Ads--
ROAS Multiplier--
ROAS Percentage--
Need marketplace comparison? Check our interactive solver.Compare Marketplaces →
Frequently Asked Questions
Common questions on calculations, industry standards, and seller profit optimization.
What is a good ROAS for e-commerce in India?
A good ROAS is typically between 3.5x and 5.0x for D2C brands, depending on product gross margin.
How do you calculate ROAS multiplier?
ROAS = Total Ad Revenue ÷ Total Ad Spend. A ₹50,000 revenue generated from ₹10,000 ad spend represents a 5.0x ROAS (or 500%).
What is the difference between ROAS and ROI?
ROAS measures gross revenue generated per ad rupee spent. ROI measures net bottom-line profit generated against total capital invested including product COGS.