Customer Acquisition Cost (CAC) Calculator
Measure the true full cost of acquiring a new paying customer.
Formula: CAC = (Total Ad Spend + Marketing Agency + Software Costs) / New Customers
Calculator Inputs
Live SyncLTV to CAC Ratio:
An LTV:CAC ratio of 3x or higher means your brand has strong organic retention and healthy unit economics.
Customer Acquisition Cost (CAC)Verified Formula
₹0
cost per new buyer
Calculation Breakdown
Total Acquisition Expense--
New Buyers Acquired--
Final Blended CAC--
LTV to CAC Ratio--
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Frequently Asked Questions
Common questions on calculations, industry standards, and seller profit optimization.
What is LTV:CAC ratio?
It compares the total revenue or gross profit a customer brings over their lifetime against the cost to acquire them.
What is a healthy LTV to CAC ratio for D2C brands?
A 3:1 or higher LTV:CAC ratio is the gold standard for e-commerce, meaning a customer lifetime value is at least 3 times the cost to acquire them.
What marketing overheads should be included in CAC?
Include paid ad spend (Meta/Google), influencer marketing fees, agency management retainers, and marketing tool software subscriptions.